Combine the rub ingredients in a small bowl and whisk until they form a gorgeous paste. Place the roast in a large zip-top bag. Pour the thick paste over the roast and slather it all over. Press as much air as possible from the bag and seal it tight. Refrigerate overnight. The next day, place your roast on the counter and let it come to room temperature for about an hour before roasting.
Heat your oven to 450 degrees.
Place your roast in a shallow roasting pan on a rack, fat side up. Insert an oven-safe thermometer into the thickest part, making sure that the tip is snuggly located in meat. (Never place a thermometer in fat or against bone.)
Roast it in your oven for 15 minutes.
Turn the heat down to 325 degrees. Roast for an additional 2 hours for it to be cooked to medium, or until the thermometer reads 135-140 degrees.
Transfer the roast to a platter and allow it to rest for 15 minutes before carving it. To make a gravy from the beautiful drippings, skim off any excess fat and then place your roasting pan over your stove burner. Add in 1/2 cup of red wine and 2 cups of beef broth, then whisk over medium heat until it comes to a boil. Whisk together in a small dish 1/2 cup water and 3 tablespoons of cornstarch. Add them to the pan and whisk while the gravy thickens, about 5 minutes.
Slice your beautiful roast and serve with the rich gravy.
Let the “Ooo’s!” and “Ahhh’s!” ensue as you bring it to the table.